“The Road” A safety commercial for the big games. Directed by Jim Jenkins.
Hyundai ✕ Amazon An integrated campaign to announce you can now buy a Hyundai on Amazon.
We kicked it off with an epic film directed by Los Perez.
We placed Amazon’s iconic yellow button on cars.
We shot a series of comedic spots highlighting just how quick it really is to buy a Hyundai on Amazon, directed by yours truly.
And we topped it off with broadcast stunts as a live integration with Thursday Night Football.
“Quality Isn’t a Luxury” A campaign about quality, that looks like no other campaign about quality, directed by Art Practice and Ian Pons Jewell.
“It’s Ok” During the Olympics we reminded kids and parents that finding what you love can be more valuable than winning at all costs. Directed by Lance Acord.
“The Most Electric EV Lineup” Hyundai doesn’t just make EVs. Hyundai makes the most electric EVs out there.
We shot an exhilarating film with Henry Hobson set to Missy Elliott.
We made some highly electric out-of-home boards.
We created a series of spots about the little things that make Hyundai EVs so special, narrated by the silky voice of Jason Bateman, directed by yours truly.
We even did a Hyundai Ioniq 5 N stunt at the SoFi Oculus ring. Because we looked at the damn thing and decided it would be such a waste not to use it for some good old-fashioned donuts.
