I’m Gui Borchert.

A director with Imperial Woodpecker. I’m also a writer, former creative director, and published author. Just like Hemingway.

I grew up in Rio de Janeiro. Grew up some more in New York. Spent some time in London. I live in Los Angeles now.


Hyundai, “So Right It Feels Wrong”

DoP: Edu Grau


Squarespace, “The Stool”

DoP: Christina Dunlap


Amazon, “In The Time It Takes”

DoP: Edu Grau


Microsoft, “The Computer You Can Talk To”

DoP: Darren Lew


Hyundai, “The Most Electric EVs”

DoP: Salvatore Totino


Squarespace, “The Ditch”

DoP: Stuart Graham

Netflix ✕ Squarespace, “McEnroe”

DoP: Brian Lannin


Squarespace Collection, “Rick Rubin”

DoP: Brian Lannin



DoP: Max Goldman ( co-Directed with Jakob Daschek )

Puma “Love Equals Football”

DoP: Brian Lannin


Squarespace, “The Artist & The Actor”

with Joseph Lee

DoP: Marz Miller


Nike / Footlocker, “Wheels on Canvas”

DoP: Tony Ung


Razer, “Respawn”

DoP: Starr Whitesides


Starbucks, “Sam Forbes”

DoP: Andrew Gallo / Tony Ung / Harrison Schaaf


Mailchimp, “Now What”

DoP: Carlos Veron


CBS, “Eyeconic”